YouTube is the biggest video-sharing platform in the world and it has been expanding its paid course feature a lot lately. The feature was already previously available to some creators but the update allows any number of channels to monetize their knowledge with this type of content. This is part of YouTube’s continued effort to bolster revenue on the creator side, and plug users into valuable educational resources of all stripes.
How Paid Courses are Getting Popular on YouTube Although the ‘product’ this channel created broke one of YouTube’s key TOSs, it underscores what is sure to be a reoccurring theme. — A New Type Of SubscriptionFew predicted that someone like Tasha MacBride could become a successful YouTuber. While a sign this evolution is not a radical move by the e-learning platform, it does change how Pluralsight can play in that space. The shift to online education has driven an increasing need for guided, high-quality learning opportunities. YouTube recognized this, and first tested paid courses with a select few creators. The feature was so well received that it has since expanded its availability across a wider range of channels.
Another Passive For Content Should content creators have the ability to make money off of their skills, this can be a way for them too. For many YouTubers, traditional ad revenue still forms a vital revenue stream – but paid courses are an incredibly stable alternative. They will be able to package and sell their knowledge in the form of structured, course-based content and users can pay for access as they do on platforms such as Udemy, Teachable or Skillshare. And paid courses are being launched amid growing interest from creators in expanding their revenue streams. There is definitely a potential for reaching paying students with over 2 billion monthly users on YouTube. Tech, fitness, language learning and art creators — this ones for you.
Benefits to learners From a learners perspective, paid courses represent a more concentrated and comprehensive learning experience than the usual free content available on YouTube. Usually, you will find these courses divided up into modules or classes that guide learners to master a specific subject, step-by-step. Furthermore, paid content usually comprises bonus materials like downloadable resources, interactive quizzes and community discussions which bring added value compared to what most free videos have.
Thanks to the fact that you can stream them on YouTube, users can work at their own pace from different devices. Whether you want to learn a skill, progress in your career or simply follow a passion YouTube’s paid for courses provide an affordable and flexible alternative to traditional education. At this juncture, YouTube is stepping in with its line of payment modules, which puts the platform in direct competition with veteran e-learning platforms.
But it has the advantage of its existing huge audience and user-friendly interface being added to that. Learning from YouTube, of course, is not a new practice and which is why it may have been easier for people to trust confiding their cash on some other service. The feature to comment on the videos or do live streams or create memberships improved the learning experience and it allowed YouTube to combine video content with a way for users in form of comments and feedback. Should more creators soon get their hands on the paid course function, then YouTube may dramatically expand its footprint in the worldwide online education market.
As YouTube development continues, this evolution of YouTube learning with the launching and subsequent expansion of paid courses marks only a phase in YouTube’s overall approach to serve creators and customers by hosting higher quality, more enriching content. This revolutionary learning tool is still in its infancy, but we have the gall to call it as a game-changer for online platforms that appeals to and enhances people’s learning experience. The future of YouTube learning remains promising as the platform would likely to create even more tools and instruments for both teaching and learning. While it will cost $4.99 to take the course on Khan’s channel, the basis for an ever richer YouTube experience has been set whereby rather than simply offer entertainment or amateur education via everyone with a camcorder and broadband connection, Google can also be its very own provider of quality instruction.